Is Email Marketing Worth It? What Does the Data Say?

 Why Email Marketing Should Work

On the surface, there are a lot of reasons why email marketing should work. As a marketing channel, it just makes sense.

People love to throw around the stat that Facebook has 1.56 billion daily active users, but that stat pales in comparison to email’s 4.073 billion users. And, since 99% of users check their email once or more a day, that means emails active daily user count is upwards of 2.5x higher than Facebook’s.

With 26% of the people on Earth are 14 or under, roughly 2/3rds of Earth’s potential email user base is actively checking their email every single day.

Your target market might use Facebook. They might use Google. They might use Baidu. They might use WhatsApp or Instagram or Pinterest or SnapChat or TikTok or whatever hot new app comes next…but no matter who they are or where they live, they’re checking their email every day.

In fact, they not only check it every single day—they check it all day, every day. The average person checks their email 15 times a day…and in the strangest places, too.

69% of people check their email while watching television

14% of people report that they check email while driving

6% check it during formal events such as weddings or graduations

34% check while walking

32% look at their email while eating dinner

18% check their email in the middle of conversations

32% check during their work commute

54% check their email while in bed

43% look at their email while on the toilet

But here’s the real kicker. Not only does email marketing have great market penetration, people actually want to receive marketing via email. - source https://www.business2community.com/

Why Not Email Marketing?

If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused of spamming. Internet markets may not have a clear understanding of what is spam and what is not so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer. 

Why are Internet marketers so afraid of being accused of being purveyors of spam? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim. If the originator of the email is determined to be a spammer there can be harsh consequences. 

 Internet marketers are also afraid of email marketing because they believe it will not be well received by potential customers. This is an important concept because Internet users are bombarded with spam each day. Receiving this quantity of spam each day can be frustrating and can anger some Internet users. These Internet users are not likely to be receptive to email marketing. The fear that these potential customers will view email marketing and stray to competitors keeps many Internet marketers from taking advantage of this type of marketing strategy.

However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are particularly receptive to email marketing which provides something of value to the recipient of the email. Emails which contain in depth articles, useful tips or product reviews may be appreciated by consumers. 

Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.

One final way to prevent email recipients from viewing your email marketing efforts as spam is to only send the emails to recipients who register with your website and specifically request for you to send them additional information and promotional materials. This opt in formula is ideal because it ensures you are not wasting your email marketing efforts on recipients who are not interested in your products or services. It also ensures the recipients of the email marketing campaign do not view the informative and promotional materials they are receiving as spam. This technique for compiling an email distribution list is quite effective but it is important to remember you should always include information on how recipients can opt out of receiving future emails, www.Automatic-Responder.com is a great service to help with this. This is important because the email recipients may have once been interested in receiving marketing emails but over time this may change. If they are no longer interested in these emails, they may begin to view the emails as spam if they are not given the option of being removed from the distribution list.