What is The Best Email Marketing Strategies Avoiding Spamming?
Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing.
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If you do not have a great deal of information about email marketing and do not fully understand the principles involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor. Similarly to traditional marketing such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email marketing.
For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for our business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming. In general you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.
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Another popular strategy for email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and should also help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed to be spam is to use a soft sell approach to subtly urge readers to make a purchase or visit your website for more information.
Publishing and distributing period e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips or product reviews. The e-newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. Finally, your e-newsletters should contain some type of soft sell sales approach. It is important to not make the sales pitch blatant as this may result in the e-newsletter being considered spam. Finally, the e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.
Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.
If you are in tight budget and need to send thousand of emails. You can try MailSquad.
There are a lot of options that you can try for email marketing and each one has its pros and cons. I dont rank the software because each of the software have its own unique selling point (USP). If you are the beginner please do not choose the software based on cost, but choose it according to your preference and needs.
I’ll list a few of them below:
Signing up for an AWeber account has never been easier or quicker. They have eliminated the barriers that small business owners and entrepreneurs may face when just starting out — all they need to sign up is their name and email. Free migration services for everyone. Do you have clients using another email marketing tool and want to switch them to ANY of our AWeber plans? No problem — they'll do the migration for them for free.
Stunning content creation & landing pages. They do not limit access to any of our powerfully-simple content creation tools. All AWeber users can use our message editor, landing page builder, sign up form builder, or have our Smart Designer technology build amazing looking templates.
Unlimited email automation. There are no restrictions on our email automation capabilities in any version of AWeber. Everyone can create unlimited campaigns using the entire campaign builder and message editor, so you can send more efficiently and create deeper, more meaningful relationships with your audience.
Aweber start from USD19 per month, free trial for 30 days
Free trial for 14 days ActiveCampaign (incl. automation) starts from $9 per month.
Lots of templates to choose from, making building almost anything on the platform possible. Nothing is left to the imagination – you can view your marketing automation workflows and funnels in a visual manner. Conversion funnel feature makes building high-converting funnels incredibly easy. Webinar feature stands on its own and renders the need for a third-party webinar tool unnecessary. Website builder & AI design tool allows you to build websites fast. Cons Building forms is limiting and not as intuitive compared to building emails and landing pages and not good in CRM as compare to Active Campaign.
Free trial for 30 days Get Response pricing start basic USD15 for first 1000 subscribers.
Alternative of Email Marketing : Push Notification Marketing
Push notifications are one effective way at bringing back inactive users and can increase the retention rate by 3-10 times if implemented correctly. Push notifications can be used to send users personalized offers, like discounts, thoughtful reminders, as well as news about the app.
Benefits of push notifications
#1 Boost User Retention
#2 Increase App Engagement
#3 Increase Conversion Rates
#4 Track User Metrics
#5 Enhance Your User Experience
- Reach audiences when they want, where they want.
- Engage users with highly curated content.
- Drive traffic back to your website.
- Increase revenue through monetization.
- Push the limits of your marketing strategy.
