Which email marketing service is the best?
Using Advertising in Email Marketing
There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.
Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.
Still others are someone in between on the debate regarding whether or not advertising in email marketing is acceptable. In most cases these individuals believe it is acceptable for there to be advertising as long as it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the concept of placing advertisements on emails distributed fro marketing purposes.
Another alternative is using push notification. Push notifications are a great marketing tool for anyone with a mobile app because they help you stay in contact with your users. Just make sure you use this strategy carefully. If you go overboard and use this method too often, it can cause users to mute your push notifications. This is obviously something you’ll want to avoid. For those of you that aren’t sure what push notifications are and don’t know how to use them, I’m here to help.
The information in this article is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is important because the subject is largely a matter of personal preference. Each reader must decide for himself whether or not he agrees with one side or the other or chooses to take a middle of the road stance. The opinions of readers of this article may be influenced by whether or not they are considered to be marketers or consumers. This is significant because it can impact the preferences. For example consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they feel it distracts from the original products. However, marketers may be more apt to be accepting of advertising because they can understand the financial gain which is possible. When evaluating opinions about the use of advertising, it is important to note whether or not the individual offering the opinion is involved in advertising. It might be more worthwhile to seek out opinions from consumers only as they are more likely to share the beliefs of your potential customers.
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Choosing Email Marketing Service
More on the features and platform straights - you decide.
Every essential and top-tier feature, like advanced design-builder, email automation, advanced subscribers management with subscribers profiles, and effective segmentation.
- Advanced and user-friendly interface with intuitive use.
- Unbeatable pricing with up to x5 more affordable pricing, compared to best-known companies.
- Excellent deliverability due to maintained IP reputation and DKIM and SPF integrations.
- Subscription forms and popup builders with easy integration
- Integrations with 3rd party apps like Zapier, Magento, Wordpress, Prestashop, etc.
- Advanced reporting & insights
- No daily limits on sending.
- 24/7 attentive customer support.
There are a lot of options that you can try for email marketing and each one has its pros and cons. I dont rank the software because each of the software have its own unique selling point (USP). If you are the beginner please do not choose the software based on cost, but choose it according to your preference and needs.
I’ll list a few of them below:
Signing up for an AWeber account has never been easier or quicker. They have eliminated the barriers that small business owners and entrepreneurs may face when just starting out — all they need to sign up is their name and email. Free migration services for everyone. Do you have clients using another email marketing tool and want to switch them to ANY of our AWeber plans? No problem — they'll do the migration for them for free.
Stunning content creation & landing pages. They do not limit access to any of our powerfully-simple content creation tools. All AWeber users can use our message editor, landing page builder, sign up form builder, or have our Smart Designer technology build amazing looking templates.
Unlimited email automation. There are no restrictions on our email automation capabilities in any version of AWeber. Everyone can create unlimited campaigns using the entire campaign builder and message editor, so you can send more efficiently and create deeper, more meaningful relationships with your audience.
Aweber start from USD19 per month, free trial for 30 days
Free trial for 14 days ActiveCampaign (incl. automation) starts from $9 per month.
Lots of templates to choose from, making building almost anything on the platform possible. Nothing is left to the imagination – you can view your marketing automation workflows and funnels in a visual manner. Conversion funnel feature makes building high-converting funnels incredibly easy. Webinar feature stands on its own and renders the need for a third-party webinar tool unnecessary. Website builder & AI design tool allows you to build websites fast. Cons Building forms is limiting and not as intuitive compared to building emails and landing pages and not good in CRM as compare to Active Campaign.
Free trial for 30 days Get Response pricing start basic USD15 for first 1000 subscribers.
#- Mailerlite
Mailerlite is praised for its simplicity and affordability. That makes Mailerlite very suitable for personal projects. Don't expect advanced options in the Automation, but sending multiple emails affordably does them well. Free tests up to 1000 contacts but with the Mailerlite logo in your emails
Mailerlite starts from $7 per month
# - Sendinblue
Sendinblue is renowned for its excellent deliverability rate of 95%. From its inception, it's a given that Sendinblue is the best for transactional emails. Sendin is the provider of email and SMS capabilities developed together. It offers very powerful options in Email Automation.
Free trial as long as you want with up to 300 emails per day
Sendinblue (incl. automation) starts from €44.10 per month.
#4 - Mailchimp
Mailchimp can be a good choice if you are looking for an all-in-one marketing automation package with CRM. Please note that the automation options are relatively superficial compared to other providers. But the offer is wide and well-enough executed. The free package is generous but after that those prices jump up.
Mailchimp starts from $14.99 per month
Does the e-mail marketing software support the way your organization works?
- How much time and (technical) knowledge is available in your organization for e-mail marketing
- Does the e-mail marketing software have all desired features?
- Does the e-mail marketing software integrate with other available systems?
- Is it possible to work GDPR proof (in Europe)
Based on these criteria, you can select the best software for yourself. More on this subject can be found in our post:
Alternative of Email Marketing : Push Notification Marketing
Push notifications are one effective way at bringing back inactive users and can increase the retention rate by 3-10 times if implemented correctly. Push notifications can be used to send users personalized offers, like discounts, thoughtful reminders, as well as news about the app.
Benefits of push notifications
#1 Boost User Retention
#2 Increase App Engagement
#3 Increase Conversion Rates
#4 Track User Metrics
#5 Enhance Your User Experience
